Qualitative versus Quantitative versus “Mixed Methods” Research

Qualitative versus Quantitative versus “Mixed Methods” Research

Qualitative versus Quantitative versus “Mixed Methods” Research Quantitative research involves collecting and analysing words and numbers; qualitative research means interpreting and generalizing data gained mainly from oral interviews in and beyond the research context. Quantitative and qualitative research are just two of a number of existing research methodologies. A quantitative research methodology typically encompasses: an…

Methodology

Methodology A methodology is a chosen approach for researching and reporting a project. Your methodology governs what kind of project you undertake and how you report it. Choosing a methodology is not just the choice of research methods. It should also explain: the logic behind your research methods the context and objective of your research…