Qualitative versus Quantitative versus “Mixed Methods” Research

Qualitative versus Quantitative versus “Mixed Methods” Research

Qualitative versus Quantitative versus “Mixed Methods” Research Quantitative research involves collecting and analysing words and numbers; qualitative research means interpreting and generalizing data gained mainly from oral interviews in and beyond the research context. Quantitative and qualitative research are just two of a number of existing research methodologies. A quantitative research methodology typically encompasses: an…