Data Analysis

Data Analysis

Data Analysis Data collection is the process of obtaining and organizing primary and secondary data; data analysis is the use of tools to establish patterns and relationships in collected data by discursive or statistical means. Your objectives when collecting data should be: To obtain original data first-hand through a number of methods where you communicate directly with…

Qualitative versus Quantitative versus “Mixed Methods” Research

Qualitative versus Quantitative versus “Mixed Methods” Research

Qualitative versus Quantitative versus “Mixed Methods” Research Quantitative research involves collecting and analysing words and numbers; qualitative research means interpreting and generalizing data gained mainly from oral interviews in and beyond the research context. Quantitative and qualitative research are just two of a number of existing research methodologies. A quantitative research methodology typically encompasses: an…

Deductive versus Inductive Paradigms

Deductive versus Inductive Paradigms

Deductive versus Inductive Paradigms Deductive research produces specific conclusions from general principles; inductive research constructs and/or explores general propositions from specific observations. These two contrasting views represent different ways you can conduct your research. If you undertake deductive research you will form hypotheses based on existing knowledge on your chosen subject. The subsequent research you conduct should…

Hypotheses versus Propositions

Hypotheses versus Propositions A hypothesis is an informed statement that suggests possible relationships between variables measured in research; a proposition is an argument based on those findings. Hypotheses are educated guesses about possible relationships between at least two of the variables you plan to measure in your research. You will develop either a number of…

Research Methods

Research Methods

Research Methods Research methods are the techniques used to collect and analyse primary and secondary data. Research methods can be applied to either: Primary data that you have directly obtained from one or more sources of your study, or Secondary data that has been produced by other researchers and intermediaries and not from your own…

Epistemology

Epistemology

Epistemology An epistemology is a belief system based on how people think about facts. If you took a straw poll in any lecture theatre about what people count as facts, the answers would be very different. Some would say statistics are factual. Others might say direct quotes from individuals are more reliable. Both are examples…

Ontology

Ontology

Ontology An ontology is a belief system based on a person’s interpretation of what constitutes a fact. Everyone has a view on how the world works. You might think that facts are objective. Your housemate might think they are subjectively constructed by individuals. Both of those views are examples of an ontology. Identifying your ontology…

Methodology

Methodology A methodology is a chosen approach for researching and reporting a project. Your methodology governs what kind of project you undertake and how you report it. Choosing a methodology is not just the choice of research methods. It should also explain: the logic behind your research methods the context and objective of your research…

Research Design

Research Design A research design is a framework for collecting, analysing and interpreting research data. Research design is important as it gives you a blueprint to work from. There are many different types of research design but some are more popular than others in business and management studies. They are: experimental cross-sectional longitudinal case study…

Literature Review

Literature Review A literature review is the selection, reading, summary and analysis of existing research articles to construct or develop a research question. In order to set a research question you must perform a literature review. This will form the basis of your project and should contain a clear argument that explains how you made your choice…